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Does Your Learning Management System Stimulate Users?
Gamification increases employee engagement in e-learning systems and training initiatives. Discover how incorporating a gamification strategy in e-learning systems and training initiatives will motivate individuals and boost engagement.
Gamification integrates gaming properties into non-gaming activities to make them more engaging and stimulating. Recently, gamification’s popularity increased in marketing initiatives to amplify corporate and higher education learning engagement rates.
Employee engagement entails fully involved and enthusiastic employees in regards to their work activities. Annually, impassive employees lead to an estimated loss of $450-550 billion nationwide, according to a Gallup Poll.
Hugely influencing the success of a company, employee engagement can lead to extreme losses if ignored. The same relates to e-learning systems and talent management solutions. In 2014, Forbes reported that corporate training spending soared to over $70 billion in the United States. As a result, companies continue to explore not only effective and engaging initiatives, but cost-efficient ones as well.
Since engaged employees absorb necessary skills from their training, including strategies such as gamification increase employee engagement and ultimately make LMS as effective as possible.
Expected growth of gamification in LMS
Projected revenue for game-based learning management solutions will climb to $2,309 million by 2017, as specified by Ambient Insight.
Additionally, a survey by TalentLMS found 89% of participants indicated that accruing points would increase their engagement, while 82% prefer several difficulty levels and explorable content. 62% of respondents also noted that the opportunity to compete with coworkers would boost their engagement.
Incorporate gaming features in learning initiatives
Introducing gamification into e-learning systems, such as integrating coins and gold stars, can start simple. Other approaches include:
- Designing activity feeds
- Earning prizes or gifts
- Creating avatars
- Progressing to various levels
Of course variances in audiences and preferences will depend on the specific client. Also bear in mind that including aspects of gaming does not necessarily lead to successful gamification, as Karl M. Kapp points out in The Gamification of Learning and Instruction: Game-based Methods and Strategies for Training and Education.
Various online learning game characteristics may appeal to unique audiences, Kapp explains. Gaming features with deeper meaning and instructional design oftentimes allures employees. Additional considerations include:
- Inciting a sense of challenge
- Providing immediate feedback
- Including a narrative
- Feeling of control and achievement
Utilize these concepts in a variety of ways – from training, onboarding, HR initiatives, HR programs, and more.
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