A brand embodies the personality of an organization – it evokes thoughts, feelings, perceptions, beliefs, and attitudes. Online learning environments provide an opportunity to highlight both your brand and culture.
Along with good instructional design, e-learning needs to encompass the entire brand and address both internal and external benchmarks for success.
Apply these top branding solutions to ensure your LMS successfully aligns with your brand.
Determine an organizational mission statement
What sets an organization apart? What makes it different and original? Building a successful brand begins with uncovering a purpose. Every decision stems from the core of your brand – your mission statement. A powerful tool, the mission statement clearly states the goal of your brand and, in turn, also reveals your style and tone.
By incorporating your mission statement within an online learning environment, you subliminally teach individuals about your organization. When individuals know your organization, they understand your value.
Emphasize visual elements throughout the design
Exhibiting exceptional style and design conjures emotion and achieves instant recognition.
Add subtle touches of design by incorporating colors, images, fonts, and logos into your LMS. An established color scheme, as well as fonts designed for readability, ensure consistency that represents the look and feel of your brand. Another design element includes integrating your logo into images used throughout various components of your online learning environment.
A brand image conveying professionalism boosts individual engagement and reinforces the value of your brand in individuals’ minds. That doesn’t mean you shouldn’t show some personality for your brand, but make sure your design sends the right message!
Develop a singular voice for brand messaging
Above and beyond visuals, branding incorporates communication. Your brand acts as your voice — what do you want it to say about you?
Language and tone of voice play a critical role in any brand experience. Since e-learning involves a strong text element, ensure the language, style, and tone reinforce your brand values. What you say is just as important as how you say it. Not only does voice deliver the core branding message, but it also builds on the overall image for your organization. Remember to check all copy for grammar, syntax, spelling and punctuation errors.
Deliver a value-based experience
Focus on building a user-friendly experience to make the e-learning journey an enjoyable one.
In Capterra’s LMS Industry User Research Report, 53% of respondents noted LMS functionality as the most important purchasing factor.
Providing a well thought-out, familiar environment will provide value and give individuals confidence that they have the necessary tools available to succeed.
Maintain consistency in key components
Changing a message depending on the audience can lead to confusion. To build and maintain a strong brand, present it in a consistent way. Capitalize on your brand’s mission statement, specialized design and messaging, and overall functionality by delivering a consistently pleasurable brand experience.
Brand consistency leads to familiarity, and familiarity leads to trust. Blending design and message consistency will invoke unique feelings in individuals and promote long-lasting relationships.