Persuasive Design Strategy and Its Impact on e-Commerce Sales

By October 12, 2018 March 3rd, 2020 No Comments

Remote Learner’s Dr. Page Chen Lends Expertise in Persuasive Design to the e-Commerce Design Community

The ongoing transition from brick-and-mortar retail to e-Commerce is producing consumers who demand an immersive design experience. Online retailers who can deliver this type of experience within the confines of an LED screen are rewarded at the bottom line. Web site designers are turning to approaches like designing with persuasion to maximize the user experience (UX) and trigger sales.  

Remote Learner’s Chief Innovation Officer, Dr. Page Chen, was recently interviewed by Anthony Capetola with Webflow about the impact Persuasive Design Strategy can have on E-commerce sites. Considering Dr. Chen’s specialty is Persuasive Design, and her notoriety in the learning management systems industry, she has quite a lot to add on the topic.

“The key emotion that matters is trust. Once trust and credibility have been established, you can use imagery or copy to trigger user behavior. Without first establishing trust any attempt to tap into user emotions will be viewed as manipulative. Which is not what persuasive design should be about.

Persuasive design is about the intent of the designer, (and as mentioned that intent should be to establish trust as well as credibility) and then to support users throughout the designed experience resulting in the desired behaviors. And to establish that trust you have to know who your target audience is and then focus on the first impression, or what Robert Cialdini calls the “Pre-Suasion”, that process of ensuring your recipients are receptive to your message before they receive it.”

–Dr. Page Chen, Chief Innovation Officer
Remote Learner

Dr. Chen consults with all Remote Learner clients to ensure their digital learning environments maximize Persuasive Design Strategy to make an impact on employee training, online education and sales.  Contact Us

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